Despite conflicting early reports, new data suggests that Facebook Timeline has had a positive effect on fan engagement.
Stringer monitored 130 of the UK’s biggest brands on Facebook, with almost 5,000 posts analyzed during two separate two-week periods in February and April. Its goal was to determine how Timeline has affected the way consumers interact with brands as well as brands’ posting patterns. Continue Reading…
Managing multiple Facebook Pages can be a challenge, especially when you’re on the go. Fortunately, help is on its way.
Facebook has released a new app called Pages Manager, which will allow you to create posts, view recent fan activity, and access engagement statistics from your mobile device. Continue Reading…
If you’re looking for an active and engaging social media experience, you might want to reconsider how much time and effort you’re putting into Google+.
According to research from RJ Metrics, the average post on Google+ has less than one reply, reshare, and +1, which is way below activity on Facebook and Twitter. Continue Reading…
Brands and businesses have been living with the new Timeline layout on Facebook for more than a month now, and most have been adapting well, if begrudgingly. It takes a bit more time and energy to keep your fans interested with the current setup, but many companies have had success and continue to engage their readers with this new format. Continue Reading…
At Sprout Insights, we comb the web to bring you the most up-to-date and actionable resources on how to use social media to grow your business.
To that end, we’re pleased to present a new series on Sprout Insights: Spotlight on Startups. We’ll find the most innovative, useful start-up companies out there, get the inside track on what they’re doing, and tell you how you can leverage their products and services for your own business. Continue Reading…
Your search experience is about to get a whole lot better as Google just unveiled one of its most significant updates to its search engine: the Knowledge Graph.
In March, Google announced its plan to provide you with more relevant results through semantic search — which refers to the process of understanding the meaning of words. Continue Reading…
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