Amazon announced that Kindle with Special Offers customers will soon see local daily deal offers in between reads. The new screensavers will enable readers to purchase deals without having to visit AmazonLocal.
The Special Offers Kindle will be able to detect the reader’s location and display deals for nearby businesses and locations. Those deals can be purchased directly from the Kindle. To add to the convenience of this pairing, payment will be processed from the credit card Amazon already has on file.
“We think customers are going to be thrilled with this new, convenient way to take advantage of AmazonLocal deals,” says Jay Marine, director of Amazon Kindle in a company statement. “You can view, purchase, and redeem the deals using only your Kindle – no computer, no printer, no hassle.”
Purchased vouchers will appear on the Kindle screen. To redeem the deal, a customer can either show the Kindle during checkout, or he or she can print the voucher from Amazon’s website.
AmazonLocal, which has only been live for a few months, came about due to Amazon’s partnership with daily deals site LivingSocial and is live in 44 locations. After the software update – which is expected to go live in the coming weeks – Kindle owners will have the opportunity to snag offers in cities like Chicago, New York City, and Seattle.
Currently these deals are only available to customers that own the Special Offers Kindle.
Obviously businesses have many options when it comes to advertising deals and discounts, but Amazon has made sure it’ll be an option you’ll consider. While daily deal sites like Groupon send city-based deals through emails to all registered users, Amazon has targeted people who have already opted in to receiving deals and might be more likely to make a purchase.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.