If you’re unsure of where to spend your advertising dollars, a new study revealed that it might be more beneficial to take advantage of Twitter’s ads over Facebook’s.

TBG Digital — a global marketing company that specializes in social media and advertising — founds that ads on Twitter are out-performing ads on Facebook. The company studied more than 45 billion ad impressions from 10 different brands on both Twitter and Facebook in Q1 2012.

One of the most obvious differences between the ads on Facebook and Twitter is the implementation. Twitter integrates its ads directly into members’ timelines. However, Facebook ads tend to stay along the sidebars, where they can go unnoticed.

According to TBG Digital, Twitter ads see a significantly higher click-through rate than Facebook when it comes to the “news” category. While the two social giants share similar rates in “sports” and “food and drink” categories, Facebook far surpasses Twitter in the “computer and electronics” and “travel” categories. Depending on your target audience, it might be beneficial to spend more ad dollars on one platform versus the other.

Somewhat unsurprisingly, Twitter sees the best conversions during the “news consumption periods,” which generally run between 6am and 12pm, and 8pm to 12am. Facebook’s conversions tend to take place around lunch time.

Additionally, Twitter ads have a much higher price point than Facebook ads. Promoted Accounts cost between $2.50 and $4.00 for every follow, and Promoted Tweets run between $0.75 and $2.50 per engagement. Facebook’s ads run as low as $0.50.

It’s unclear if Facebook’s Sponsored Stories — which also appear in members’ News Feeds as well as sidebars — were included in this study. While we don’t suggest that you ditch Facebook for Twitter, this data could help strengthen campaigns on both platforms, and determine how you allocate your budget.

[Via: AllTwitter, Image credit: Official Navy Page]