We’re usually focused on providing insights into how the social web and technology can help businesses and brands make a big impact, but sometimes we like to move beyond a dry reading of best practices.
Today’s example is this brilliantly performed and all-too-funny video starring professional actor Chris Kipiniak reading a restaurant customer’s negative Yelp review.
It’s obviously important to pay attention to your Yelp reviews despite the challenges that Yelp faces as a business. The people leaving them sometimes have legitimate gripes, or may even have deep feelings about their experience with your business. Kipiniak demonstrates that perfectly, but obviously the video is also straight up hilarious.
These reviews aren’t just considerations in your online strategy, though; they’ve reached the point of pop culture talking points. The unwashed masses of internet consumerdom want their voices heard. Listen to them, even if they’re being just a bit over-dramatic. Also, have a good laugh by watching the video.
Samuel Axon: Samuel is the Editorial Director supervising Sprout Social's editorial and web content projects. He has years of experience in blogging and social media, having previously worked as an editor at social media and technology news sites Mashable and Engadget. He also helped build the white label web content management system Crowd Fusion from the ground up.