According to a new study from Optimal, Twitter brings a smaller but more active audience to brands than Facebook does. The social advertising and analytics [...]

Keeping in line with efforts to simplify its ad products, Facebook has announced several improvements to Page post link ads which are designed to drive [...]

Technology is rapidly changing how people tell and share their stories, and transmedia campaigns exemplify those radical shifts. Innovative thinkers have realized that with today’s [...]

Last Friday, Facebook began notifying journalists that it will debut a new product on June 20th. Although details are scarce, rumors suggest that the social [...]