This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and Foursquare to help you better reach your customers with the social tools that make a difference.

Check out our articles below to find out more about each one and how they can help you with your social media goals.

And check in every day to Sprout Social Insights for more how to guides and breaking social media news.

How to Use Twitter Favorites

Twitter Tip Tuesday LogoHas this ever happened to you? You see a great tweet, with a link to an awesome article, or a great song. You click the link, and enjoy the content. A day or so later you try (unsuccessfully) to find the tweet, so that you can revisit the link or retweet the post. Why not add these interesting tweets to your Twitter Favorites, so that you can retrieve them anytime you’d like?

Follow these steps to add tweets to your Favorites list, and to view tweets that have been “favorited” by other people on Twitter. [Read more…]

How to Set Which Liked Pages Appear On Your Facebook Page

This week we’ll show you how to choose which Facebook pages you have Liked show up in the left hand sidebar of your company page.

Fans can Like your company’s Facebook page and you, logged in as your company page, can also Like the pages of other companies. Liking other company pages  can go a long way in building community for your own page. But only five of those Liked pages appear on the left hand sidebar of your company page. Here’s how to choose which ones show up. [Read more…]

How to Create Facebook Ads for Your Business

How to Create Facebook Ads for Your BusinessMuch has been made of the fact that Facebook now has over 750 million members. While this is clearly an impressive number, it’s unlikely that your product or service appeals to everyone on that list. So how do you reach only those members who may be interested in what you’re selling? The answer is Facebook ads.

Facebook ads allow you to finely target your audience. Only those people who meet certain criteria (like geographic location, age, Likes) get to see your ads. A more targeted audience results in a higher likelihood of success. Here are some things to keep in mind when you create Facebook ads for your business. [Read more…]

How to Use Facebook Insights

How to Use Facebook InsightsDo you have a Facebook Page? Beyond the number of fans your page has, have you ever wondered who those fans are, or which of your updates they’re Liking and sharing? Facebook’s own analytics tool — Facebook Insights — provides answers to those questions, and more.

By regularly reviewing the information that Facebook Insights provides, you can gauge the success of your Facebook marketing campaign, and make any necessary adjustments. The following article will show you how to use Facebook Insights to monitor a variety of data associated with your Facebook Page. [Read more…]

How to Promote a Music Venue on Foursquare

How to Promote Your Music Venue on FoursquareFoursquare is a popular location-based social media application that allows people to check in at a variety of businesses and venues. Promoting a music venue on Foursquare can be particularly effective if you think like your target audience, and offer promotions that are relevant to this group.

Here are some tips to help you get started on Foursquare, followed by some marketing ideas specifically geared toward promoting a music venue on Foursquare. [Read more…]

[Image credits: English 106, Hans Dorsch, Rego Korosi, pushbeyond]