Stats: How Businesses Are Adopting Facebook Pages and Promoted Posts
In an effort to demonstrate the growth of product which has made ad buying easier for smaller businesses, Facebook’s Director of Global SMB Markets Dan Levy shared data with conference goers at BIA/Kelsey’s Interactive Local Media West Conference.
According to the social network, more than 300,000 Pages have promoted 2.5 million posts since Promoted Posts launched in June. Of those businesses, more than one-quarter have been new advertisers on Facebook.
The Promote button essentially asks admins if they want to pay to sponsor a post to reach more fans. What’s convenient about this method is that you don’t have to go through the self-serve ad dashboard, which can be overwhelming to new advertisers.
Additionally, 150 million people visit Facebook Pages every day, and nearly half of visits in the U.S. are coming from mobile. (Are you starting to notice a trend?) Mobile adoption has even begun picking up among businesses: 3 million Page owners are using Facebook’s mobile Page manager app — which recently began offering the option to buy Promoted Posts through it.
While these statistics don’t really give you any additional insight into how businesses are using Facebook Pages and Promoted Posts, they do show a rising popularity — whether that’s out of curiosity or effectiveness has yet to be determined.