Facebook Collections Is Back for Another Round of Testing
Originally launched in October, the feature was designed to drive more attention to brands’ Facebook Pages. Without reason, the test was terminated 17 days later. Now it appears that Facebook has begun its second phase of testing this week with a larger group of retailers.
Initially, Collections enabled retailers to add “Want” or “Collect” buttons to posts, which consumers could then collect in a Pinterest-style folder. As part of the new test, retailers can share product photos that consumers can Want, Save, Add, Collect, or Wishlist depending on the version of the test they see.
Product photos will also include a link to your e-commerce site so individuals can visit your site and make a purchase. Once someone clicks one of the five action buttons mentioned above, that activity will then be visible in friends’ News Feeds, helping to spread awareness for your products.
Similar to the prior test, anyone can try Collections by visiting any of the 11 participating retailers’ Facebook Pages. These include Nordstrom, Pottery Barn, Pottery Barn Kids, Pottery Barn Teens, West Elm, Michael Kors, Fab.com, Belk, Etsy, Macy’s, Old Navy, mark & Graham, and Wayfair.com.
Right now the social network is focused on testing different words with different groups of consumers. Facebook did note that this test has an end date, but didn’t provide any details on when that will be.
[Via: Inside Facebook, Image credit: Jennifer Beese]