Last holiday season, 67 percent of shoppers read product reviews before making purchases. Google understands the importance of giving consumers quick access to reviews they trust, which is why Google Shopping is the latest product to integrate with Google+.

Over the last year, the social network has been heavily integrated into several of the search giant’s products, including Local, Gmail, Drive, and now Google Shopping. Revamped earlier this May, Google Shopping has become an entirely monetized service where you pay Google to display your products.

The company has announced two new Google Shopping features that will help shoppers find the most relevant reviews. The first lets a customer see whether the product he or she is looking for has been reviewed by a connection on Google+. Reviews from friends will appear at the top of the list for easy access.

The second feature enables shoppers to write product reviews on Google Shopping using their Google+ credentials. Once submitted, it will be publicly available to anyone who views your product on Google Shopping. People will also have the option to share their reviews on Google+.

While certainly a convenient feature for Google Shopping merchants, it’s too early to tell how useful this will be for consumers looking for product insight this holiday season. As many people turn to other shopping sites — like Amazon — it might be worth encouraging your customers to leave reviews on Google Shopping instead.

[Via: The Next Web, Image credit: I See Modern Britain]