Microsoft Integrates Yelp Content into Bing Local Search
This is no doubt in response to Google+ Local, which replaced Google Places in May. The service — using Zagat reviews — appears in search results and provides people with more information about local businesses.
Microsoft is beginning the rollout today, and will be available across the U.S. in the coming weeks.
If you haven’t logged in recently, it might be time to dust off the old Yelp account. We recommend ensuring that all your profile information is up to date, and if you haven’t already, take time to respond to some of your reviews — both positive and negative.