Microsoft Integrates Yelp Content into Bing Local Search

iOS 6 isn’t the only thing benefiting from Yelp integration. This week the review site teamed up with Bing to provide additional content to local searches.

Starting today, Yelp will deliver review snippets, photos, and business details in Bing’s snapshot (the center column of the search engine’s new social interface) and Bing Local pages.

This is no doubt in response to Google+ Local, which replaced Google Places in May. The service — using Zagat reviews — appears in search results and provides people with more information about local businesses.

Microsoft is beginning the rollout today, and will be available across the U.S. in the coming weeks.

Despite growth numbers, it appears that Yelp’s influence has faded. However, with attention from both Apple and Microsoft, Yelp is positioned to reclaim its relevance.

If you haven’t logged in recently, it might be time to dust off the old Yelp account. We recommend ensuring that all your profile information is up to date, and if you haven’t already, take time to respond to some of your reviews — both positive and negative.

[Via: The Next Web, Image credit: Yelp.com]

Today on Sprout Insights...

Author: Jennifer is a former sorority girl turned geek, writer, and mobile app enthusiast. She has worked as a community manager/social media strategist for several startups. Most recently she has been writing for Sprout Social and Today’s iPhone. Jennifer is passionate about social media, apps, and kinesiology – she literally has a skeleton in her closet.

Post comment as twitter logo facebook logo
Sort: Newest | Oldest

Conversation from Twitter

ShareMediaCo
ShareMediaCo @ShareMediaCo 14 Jun

@SproutSocial @sprout_insights Google is doing a similar thing with google+ pages and 'local search'. What will be better do you think?

Sprout_Insights
Sprout_Insights @Sprout_Insights 14 Jun

@ShareMediaCo Great question! It'll be interesting to see if this helps give Bing a leg up.

ShareMediaCo
ShareMediaCo @ShareMediaCo 14 Jun

@Sprout_Insights I don't think it will. I think the only serious competition will be Apple Maps! What will they do? ;)

Click to comment on the full site