Sponsored Stories Appear Three Times Larger in Mobile News Feeds
Previously, these mobile stories required individuals to visit your Page before seeing any content or being able to Like it. Now, Facebook has made it so these ads include your Page’s recent post and a prominent call to action to Like your Page directly from the feed.
This certainly does make the story more prominent, which could lead to more engagement. However, since it includes the advertiser’s logo instead of the picture of the friend who Liked it, many people might recognize the ad and swipe right past it.
Since launching mobile Sponsored Stories in February, the social network has been careful about many it displays. Facebook is still experimenting, trying to find the best ad format that works with both advertisers and its user base.
Facebook hasn’t commented on this test, so it’s not certain if the updated layout will stick. If so, you might want to be careful how many Sponsored Stories you send to mobile devices; you don’t want to risk being thought of as spam.