Facebook Rolls Out Mobile Web-Based Payments
In February, the company revealed its partnership with some of the world’s largest mobile carriers to create a better experience for individuals paying with Facebook Credits — the social network’s virtual currency.
Previously, you had to rely on Facebook Payments to monetize your app, which involved up to seven steps, including SMS verification. Now, you’re able to charge members through their monthly phone bills.
The new flow is simple. When an individual wants to pay for a virtual or digital good in a mobile web app, he or she only needs to open the payment dialog and confirm the purchase — no typing required.
Facebook has released a list of supported carriers in over 60 countries. At this point, the new mobile payment flow has been integrated into most U.S. carriers, including AT&T, T-Mobile, and Sprint — although there’s no word about Verizon.
Now that the payment process involves significantly fewer steps, thus boosting the convenience factor for many members, it’s likely that the updated flow will have an impact on your app’s overall revenue.
If you already integrate Facebook Payments with your app, you don’t need to do anything to benefit from the new flow. Those that haven’t can learn more about the integration process on the Facebook Developer’s blog.
[Image credit: Scott Beale]