Increase Facebook Likes With Updated Sponsored Stories Design
In an effort to please both advertisers and its user base, Facebook continues to tweak its Sponsored Stories design.
Specifically, the social network has increased the size of certain Sponsored Stories in News Feeds by adding a recent post from that Facebook Page.
Previously, you were unable to feature Page posts in the News Feed unless an individual’s friend took action on that particular post. Now, a recent post will be displayed with every Page-Like story.
While this version takes up more space, it can be argued that it’s less noticeable than the previous iteration, which included a large profile image and a list of friends that have Liked the Page. The latest edition places more focus on the Like call-to-action.
According to Inside Facebook, the new design will also be applied to Page-Like stories that haven’t been sponsored — although an example has yet to be found.
The company seems to be trying to find a happy compromise between its advertisers and members. But while you might be pleased, it’s too early to tell how individuals will react to slightly enlarged ads appearing in their News Feeds. While the company hopes this will help to boost engagement, it could just as much be ignored.
[Via: Inside Facebook, Image credit: tanakawho]
i'm still having a hard time selling the idea of sponsored stories to my small business clients for ethical reasons. the idea of my clients' sponsoring their fans likes without the fan knowing that my client has paid facebook for that right strikes a lot of small business i speak to as crossing the line ethically speaking...or at least getting a bit too close to the line. some i've trained have actually asked me if it's possible for them to opt out (and it is possible) of being "used" in this was by advertisers who want to take their likes and advertise them using sponsored stores. how do others deal with this issue?
My latest conversation: Facebook Advertising: Better Interest Targeting Needed
- spam
- offensive
- disagree
- off topic
Like