Facebook’s Mobile News Feed Gets A New Look
One of Facebook’s major weaknesses going into its IPO was its lack of mobile adequacy. Although the company boasted more than 425 million monthly active mobile users in December, it was doing little in terms of advertising and ensuring retention.
Earlier this year, Facebook eliminated unnecessary steps needed to interact with News Feed items by placing the Like and comment buttons in a single bar below each post. The company hoped this would speed up content consumption and increase engagement.
Although some argue that there’s simply too much to pack into Facebook’s mobile experience, we think that members will be pleased with this latest design update. If anything, it’ll give individuals a better opportunity to gauge the relevance of a News Feed item before clicking on it.