Facebook’s App Center Bases Discovery On Quality Not Popularity
Unlike its predecessor, which Facebook shut down last year, the App Center won’t list every available app. Instead, it will highlight those with the highest ratings, engagement, session length, and voluntary sharing.
New apps will be displayed depending on consumers’ habits. For example, if an individual plays a lot of games, he or she will see more game recommendations. Those that prefer Open Graph apps like Foodspotting will see more like it.
You will also have access to a new category of Insights metrics, which measure the quality of your apps. You’ll be able to measure how changes you make impact user enjoyment and engagement. Previously you were only able to see your app’s overall rating and couldn’t track it over time.
For your app to appear in App Center, you must follow a set of submission guidelines and wait for review from Facebook. If you submit before May 18th, you’ll receive priority for appearance when the App Center launches.
The company is still finalizing the App Center’s design, but it’s scheduled to roll out over the next few weeks. It can be accessed through Facebook.com, mobile web, and Facebook’s iOS and Android apps.