Google Introduces Enhanced Sitelinks for AdWords
In an effort to help businesses get more bang for their buck, Google launched Ad Sitelinks in June 2010. Since then, the search giant has made improvements and recently announced Enhanced Sitelinks for AdWords.
Sitelinks – which provides up to six additional destination URLs for your visitors to choose from – extends the value of your existing AdWords ads. According to Google, the clickthrough rate is 30 percent higher for ads with sitelinks than those without.
Enhanced Sitelinks look at the other text ads in your account and, when appropriate, will combine those text ads and make it into an AdWords listing with sitelinks.
Google has provided an example for better clarification. Let’s say that you’ve created sitelinks for your restaurant, and your ad displays sitelinks as shown here:
In addition, your account also includes the following text ads:
With Enhanced Sitelinks for AdWords, your ad could now look like this:
Local businesses could greatly benefit from the added exposure and targeted ads. Google revealed that in testing, people reported that ads with Enhanced Sitelinks were more useful and clickthrough rates were “significantly higher” than the same ad with two and three-line sitelinks.
In order to be eligible for Enhanced Sitelinks, your ads must show above Google search results and your account should contain active ads closely related to the sitelinks in your campaign. To learn how to get started, visit the AdWords Help Center.