This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and small business to help you better reach your customers with the social media tools that make a difference.

Check out our articles below to find out more about each one and how they can help you with your social media goals.

And check in every day to Sprout Social Insights for more how to guides and breaking social media news.

5 Things Google+ Offers Brands That Facebook Doesn’t

The world of social media moves very quickly. It can be hard keeping up with all the new tools and social networks being introduced, let alone accurately weigh the pros and cons of one platform over another.

Just last month, businesses were invited to join Google+ with the introduction of Brand Pages — Google’s attempt to compete against the well-established and very popular Facebook Pages. Many people are asking, “What does Google+ offer brands that Facebook doesn’t?” Here are five answers to that question. [ Read More... ]

How to Report Twitter Spammers

This week we’ll show you how to report (and block) spammers on Twitter.

There’s an old expression that says: “A rising tide lifts all boats,” which basically means that positive things can sometimes benefit everyone. Conversely, spam on Twitter benefits no one — it shows up as clutter in your Twitter timeline, and lessens the Twitter experience for everyone. Here’s how to report a Twitter spammer and clean up your timeline at the same time. [ Read More... ]

Why You Should Buy an iPad for Your Business

iPads and tablets have made their way into our digital culture in record time. Not only are we playing games and reading books on iPads, they’re also helping us to be more productive at work. Email, calendars, apps, and integration with various business productivity suites have made the iPad an effective tool for business owners.

If your business is in the market for some new gadgets, or if you’re considering upgrades to your laptops or netbooks, consider the iPad in your hardware acquisition process. In fact, the following article provides some compelling reasons as to why you should buy an iPad for your business. [ Read More... ]

Google+ vs. Facebook: Which Is Best for Small Business?

With so many social networks and social media tools, the introduction of Google+ could be viewed as either a great thing or another burden for small businesses trying to connect with consumers across the social web.

The best marketing plan would include both a Facebook Page and a Google+ Brand Page. However, if you have to choose one site over the other, you should carefully weigh the pros and cons of Google+ and Facebook to help you decide which of these platforms is best for your small business. [ Read More... ]

How To Add Multiple Admins to Google+ Pages

Brands and businesses on Google+ received some good news earlier this week when Google introduced the ability to assign up to 50 admins to a single Google+ Page. For companies with large social media teams, this update will make managing your Page even easier.

Google has also made it possible to transfer ownership of the Page. While a Page can have multiple managers, only one person can own it. So if one person created the Page, but another is responsible for it, the creator can pass on the ownership. It’s important to note that managers have the same abilities as owners except that they can’t delete the Page or transfer ownership. [ Read More... ]

How Square and Other Mobile Tools Are Changing Business

With new devices luring more consumers to the mobile space, businesses are using innovative apps and tools to promote their products and services. However, mobile tools are changing businesses in more ways than just opening the doors to a new marketing channel. They’re affecting every aspect of the way we do business.

From sales to finance and everything in between, mobile tools are motivating businesses to change their processes. Here are a variety of mobile tools and apps that are causing businesses to move out of their comfort zones and deliver better experiences for customers and employees. [ Read More... ]

How to Enable or Disable Facebook Page Email Notifications

This week we’ll show you how to receive (or stop receiving) email notifications when fans post on your Facebook Page‘s wall.

It’s not hard at all; in fact, the notifications are on by default. But sometimes you might not want the email address associated with the Facebook Page to receive so many notifications, especially if the Facebook Page is extremely active.

To disable it, just log in as your Facebook Page (if you’re logged in with your personal profile, click the arrow in the top-right corner of Facebook and then click  your Page under “Use Facebook as.” Once you’ve done that, just visit your Page and look for the “Edit Page” button on the right, as pictured below. [ Read More... ]

[Image credits: Meneame Comunicacions, MIKI Yoshihito, Pascal, gueamu, Caro Scuro]