Facebook Reveals Plans for Timeline Release
The Timeline is a more visual version of the old Facebook profile. Its interface will allow an individual to easily browse through his or her history of activity on Facebook.
The social network still plans to roll out Timeline over the next few weeks. Before a user is able to publish a Timeline, he or she will have an opportunity to “curate” the content that will appear on his or her new profile. This is a much different approach than what Facebook is used to; past updates have been released and met with a lot of surprise.
Developers and brands hoping to create an app through Facebook’s Open Graph will have to go through a much more strict approval process than before. Similar to Apple’s App Store, apps will be reviewed and stopped if Facebook’s terms of service requirements aren’t meant, or if the app is spammy.
“We’ve learned a lot in hindsight, and built a lot of technologies to make sure we’re targeting users with info they find relevant” said Facebook Project Manager Carl Sjogreen. By using a new sorting algorithm Facebook plans to reduce spam by 99%.
It’s possible that this softer roll out is Facebook’s way of trying to gain back the trust of users it upset over the past few weeks. The company revealed many changes over a short period of time without giving its community much notice. As a result, the new features were met with a lot of negativity and concerns around privacy.