This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and small business to help you better reach your customers with the social tools that make a difference.

Check out our articles below to find out more about each one and how they can help you with your social media goals.

And check in every day to Sprout Social Insights for more how to guides and breaking social media news.

Introduce a Friend to Twitter

This week we’ll show you why you should introduce a friend to Twitter.

Whether you’re a newcomer to Twitter, or a seasoned professional, you can always use a little help from your friends. In fact, by introducing a friend to Twitter, you will both reap the rewards. If the friend is a novice, you’ll be introducing him or her to a very powerful social media platform. As the friend’s experience with Twitter grows, you’ll likely be an ongoing referral source in your friend’s networks as well. [Read more...]

How to Add Additional Admins to Your Facebook Page

This week, we will show you to add more administrators to your Facebook Page.

You may be asking why others would need admin level access to your page. They can post updates and photos, they can form and manage groups, or they may need access to the metrics Facebook provides with its Insights page. By granting others in your company admin status, you allow them to help you manage and track your social media presence. [Read more...]

How Brands Can Get Started on StumbleUpon

The personalized discovery engine StumbleUpon has doubled its user base over the last 16 months and now has more than 20 million registered members. It has also surpassed one billion “stumbles” – the number of times someone finds content by clicking the stumble button – per month.

StumbleUpon’s service lets you discover and share websites, photos, and videos that are personalized to your interests. You can also rate and share reviews for your followers. All of this is done through a toolbar that is downloaded upon registration. [Read more...]

Why Twitter Follower Numbers Are Only Half the Story

Businesses, marketing professionals, and even individuals with personal Twitter accounts often obsess over getting more Twitter followers. They might believe that the number of followers a Twitter account has determines its ultimate value, but that’s only one part of the story. All those followers are of little value if you can’t influence them or meaningfully engage with them.

So yes, your reach is important, but ultimately engagement is the main metric you should track. How often your followers respond or reach out to you — and how often you do to them — determines the success of your social media marketing strategy. [Read more...]

15 Awesome Android Apps for Small Business

The Android marketplace continues to grow, with new Android apps added every day. Though it’s clearly a good thing that there are so many Android apps for small business, it can be challenging to find the best apps to help your business on a daily basis.

Here are 15 Android apps that can help you streamline your business activities, save time, and generally make your life easier. The apps featured here have the added benefit of being either free, or extremely affordable. [Read more...]

14 Twitter Tools for Enterprise Business

Today’s enterprise business relies on a number of social media management tools to help it operate effectively within the social space.

In fact, these tools are critical in this day and age. Companies are using social media not just to reach out to customers, but to manage their internal operations. [Read more...]

How to Add a Google +1 Button to Your Company Blog

Including social sharing buttons on your content page is one of the best ways to get your blog articles seen by many people. These buttons make it very easy for readers to share your content on their social networks like Google+, Facebook, Twitter, LinkedIn, and more.

When you click a Google +1 button on a blog article, your Google+ account icon will appear alongside that article in Google search results conducted by your Google+ connections. You can also configure the +1 button to share blog articles to readers’ Google+ circles. Now that we’ve identified its main features, here’s how to add a Google +1 button to your company blog. [Read more...]

[Image credit: Scott Beale, Sreejith K, etnyk, Zsuzsanna Kilian, quickonlinetips]