This is an update on Sprout Social, our web-based app that helps businesses navigate the social web. Get started with your free trial to see Sprout Social in action.

At Sprout Social we are committed to helping our customers succeed and we believe that online advertising is a critical component to the success of your business. We’re excited to announce that we have partnered with Google to offer Sprout customers up to a $100 AdWords credit at no cost and with no obligation.

AdWords are the three-line text ads that appear next to Google search results. Creating an ad is easy; select the terms your ideal visitors are most likely to search for through Google and choose your target audience by geography. The service is performance-based, which means that you pay only when someone clicks through the ad and visits your website.

Research shows that every $1 spent on search advertising can return an average of $21.85 in new sales. You’re free to spend your $100 any way you’d like. Google AdWords lets you control how much you’re willing to spend per day and per click – the higher your bid the more people will see your ad.

This offer is only for Sprout Social subscribers in the U.S. and Canada and limited to first-time AdWords users. Subscribers of the $9/month plan will receive a voucher for $75 and subscribers of the $49/month plan will receive a $100 voucher. Free trial subscribers are not eligible.

All existing subscribers will receive a voucher through email. New subscribers going forward will receive one upon first payment.

[Image credit: viZZZual.com]