Today on Sprout Insights...

Author: Jennifer is a former sorority girl turned geek, writer, and mobile app enthusiast. She has worked as a community manager/social media strategist for several startups. Most recently she has been writing for Sprout Social and Today’s iPhone. Jennifer is passionate about social media, apps, and kinesiology – she literally has a skeleton in her closet.

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I hope they won't be forcing us to use these lists. I have a pretty specific group of lists and I wouldn't like them to be changed. And I don't want to have to weed people out of the wrong places. Too much time.

This most certainly does compete directly with Google+, these social companies compete to be first with these types of features, like governments in the cold war... counter espionage is the order of the day. Just because they were working on it 4 yrs ago doesn't mean Facebook or Google+ wasn't developing it at that time, at the same time.!

"And though it might seem like this update is meant to compete with Google+, Ross, who believes that no one has done friend grouping right, says that his team has been working on this for the last four years."

Thanks for your comment Tony, and fair point. Do you think that this update gives Facebook any type of edge over Google+ though?

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