Foursquare Offers Mobile Daily Deals Through Groupon, Others

Foursquare isn’t just for check-ins anymore; the location-based social network will offer daily group-buying deals to its members. Today it was revealed that Groupon will be a partner for these deals, along with others like LivingSocial, AT&T, BuyWithMe, Gilt City, and zozi, which were announced earlier.

The deals through Groupon are already available in Chicago, and they will expand to other U.S. cities over the weekend. They include mobile deals from Groupon Now. Foursquare and Groupon will share the revenues for these deals, but the exact breakdown and relationship have not been revealed. In addition to revenue, though, Foursquare will get added value it can offer to members, and the daily deals partners like Groupon will gain exposure among Foursquare’s roughly 10 million members.

Looking to add a deal of your own? It appears that Foursquare is just aggregating existing deals run by the daily deals companies, so you’ll have to go directly to Groupon, LivingSocial, or another Foursquare partner to set your deals up. Offering those deals could draw customers to your business, and if they’re Foursquare users, you might gain additional exposure when they check in.

[Disclaimer: Sprout Social has financial ties to Groupon.]

[Via: Mashable, Image credit: Rosaura Ochoa]

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Author: Samuel Axon is the Editorial Director supervising all aspects of Sprout Social's editorial and web content projects. He has years of experience in blogging and social media, having previously worked as an editor at social media and technology news sites Mashable and Engadget. He also helped build the white label web content management system Crowd Fusion from the ground up, and he is the editor of the The Interactive.

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MetroDeal 5 pts

Interesting read, this wive give attention to Foursquare and to Groupon (and to other group buying sites as well.)

I think that this is going to work out very well for Foursquare and Groupon. It will give them both more attention.

A great site to use to find Groupon deals and deals from all other daily deal and group-buying websites is http://www.dailydealpool.com. They'll email you daily with the best buys in your area, ensuring you won't miss a great steal or coupon available for a limited time.

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