This Week: Social Media News You Need to Know

(December 31, 2011 by Jennifer Beese)

While you’ve been busy updating your company’s Facebook page, keeping your customers up to date through Twitter and posting the latest corporate video on YouTube, we’ve been reporting on the latest in social media news for businesses large and small.

In case you’ve missed any of it, here’s a recap of this week’s breaking stories. We’ve arranged them by category to help you quickly find the news you’re looking for.

Facebook Facebook Tests New Calls-to-Action on Sponsored Stories Continue Reading…

3 Smart Ways Governments Use Twitter and Facebook

(December 30, 2011 by Susan Gunelius) 1

3 Brilliant Ways Governments Use Twitter and Facebook

Who could have guessed 20 years ago that in 2010 the Russian president would create a Twitter profile that offered updates about the government and attracted hundreds of millions of followers? Fast forward a year later and governments around the world are realizing that social media helps to humanize governments and boost public support. Continue Reading…

5 Businesses With Brilliant YouTube Channels

(December 30, 2011 by Susan Gunelius) 4

5 Businesses With Brilliant YouTube Channels

Online video has exploded in popularity in recent years and with the growth of mobile devices that make it easy to watch videos anywhere and anytime, savvy businesses are creating great YouTube channels to meet that rising demand for content.

There are some businesses that are already doing great things on YouTube; here Continue Reading…

12 Killer iPad Apps for Enterprise Business Management

(December 30, 2011 by Susan Gunelius) 5

12 Killer iPad Apps for Enterprise Business Management

The popularity of the iPad has reached the enterprise. Many companies are already replacing (or at least supplementing) employee laptops with iPads, and that trend is expected to continue. Even Apple is pushing the iPad to the enterprise market; the App Store Volume Purchase Program offers discounts for bulk app purchases.

There are now numerous iPad apps for Continue Reading…

Study Reveals How Social Media Benefits the Healthcare Industry

(December 29, 2011 by Jennifer Beese) 5

Social media is used in a variety of industries, including news, construction, entertainment, and so on. According to a survey by accounting firm PwC, people are also turning to social media for healthcare purposes. Continue Reading…

Facebook Moves Beyond Likes With Call-to-Action Submissions

(December 29, 2011 by Jennifer Beese) 1

Facebook announced that it will begin approving actions other than Like for apps – enabled by its Open Graph – in January. Earlier this week it was revealed that the social network is testing a new call-to-action with Sponsored Stories called “Check out this idea.”

The company hinted toward new action items at its f8 Conference earlier this year. These actions would give users a new way to interact with brands. Liking a Page Continue Reading…

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